APQP-Based New Product Development

  • Stage 1 – Market Research
  • Stage 2 – Product / Process Design
  • Stage 3 – Product / Process Validation
  • Stage 4 – Trail Run Production
  • Stage 5 – Launch Products

EFSM recognizes the importance of delivering high-quality products to its customers while minimizing time and costs. To achieve this, the company utilizes a New Product Development process based on the Advanced Product Quality Planning (APQP) methodology. This methodology helps to ensure that the new product development process is systematic, comprehensive, and effective in meeting customer expectations for quality and reliability.

The APQP methodology consists of several stages, including product planning, design and development, process design and development, product validation, and launch. EFSM’s NPD process incorporates these stages, ensuring that every aspect of the product development process is thoroughly analyzed and optimized to deliver the best possible product to its customers.

By following this methodology, EFSM can identify potential quality issues early in the development process, minimizing the likelihood of defects and reducing the time and cost associated with reworking products. Additionally, the APQP methodology enables EFSM to incorporate customer feedback into the development process, ensuring that the final product meets or exceeds customer expectations.

Always Doors and Samples

EFSM takes a meticulous approach to new product development, requiring an OE sample and door at the outset of the R&D process. Drawing on its extensive experience and cutting-edge technology, EFSM improves upon the design to enhance overall durability and performance. This rigorous approach ensures a 100% fitment rate for all of EFSM’s products, guaranteeing that they will perform precisely as intended. By leveraging OE samples and doors, EFSM is able to meet and exceed customer expectations in terms of quality, reliability, and functionality. 

Large Database

EFSM’s extensive component database allows it to quickly react to customer needs and build products that meet their requirements in a short period of time. This includes both aftermarket (AM) and original equipment (OE) products. EFSM’s commitment to quality and precision ensures that its products are reliable and perform as intended, no matter the application. Whether it’s for automotive or industrial use, customers can count on EFSM to deliver high-quality components that meet their specific needs.

Simulation

EFSM utilizes simulation software during the product development process to enhance the efficiency and quality of its components and products. By simulating various scenarios and environments, EFSM can identify and address potential issues before moving forward with the production process. This method helps to reduce the risk of product failure, ensures better performance, and shortens the time-to-market for new products.

Tooling

EFSM’s ownership of tooling and its own tooling department enables the company to maintain control over the development and production of high-quality products. It also provides EFSM with the flexibility to collaborate with its customers to fulfill specific requirements. By leveraging its tooling expertise, EFSM can create custom solutions to meet the unique needs of each client. This approach helps ensure that all products are manufactured to exacting standards and are tailored to meet the individual needs of its customers.

Product Validation

EFSM takes quality control seriously and ensures that all its products meet the highest standards before they are released. These validations cover a range of factors such as durability, performance, and reliability under different driving styles and weather conditions. By subjecting its products to such rigorous testing, EFSM guarantees that its products are of premium quality and can withstand even the toughest conditions.